As any ATM fleet manager can attest, there is a direct threat to not only your customer’s experience, but also your bottom line anytime one of your units is down. Compound this risk with a diverse fleet of equipment running a range of software within units that are also geographically dispersed, and it can be difficult to make sure your business is maximizing its potential.
When an ATM fails, it can cost more than just a hit to the bottom line for your business. Throw in unhappy customers, lengthy downtimes, and costly repairs, and the end result of a broken unit can have a ripple effect throughout your operations.
While an ATM outage in your fleet may never reach the scale that Wells Fargo experienced in early February 2019, the three days it took to fully resolve the issue highlighted just how important robust, timely customer service can be in delivering a quality customer experience. When an issue is identified somewhere in your ATM fleet, mechanisms should kick into action to resolve the issue as fast as possible. What sets some banks apart from others is how timely they’re able to resolve the issue.
In the world of business, after making a large purchase, your immediate next thought should be how to maximize your return on investment. Common sense, right?
The ATMs that bank customers interact with have undergone dramatic changes over the last decade, and so has the industry of service providers that manage these physical extensions of a bank’s brand. New technology and manufacturing techniques are giving banks additional options for the servicing of their automated cash equipment, with independent service providers stepping in to provide comprehensive and proactive service that can alleviate the constraints of working only with original equipment manufacturers (OEMs).
