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Casinos have been around for centuries, and they operated more or less the same way for much of that time.
However, new technology has completely transformed how casinos operate. From online gaming platforms and mobile apps to advanced security systems and self-service kiosks, technology has revolutionized every aspect of the gaming industry.
Today, casinos can offer a more personalized and immersive gaming experience, streamline their operations, and improve their overall efficiency with the help of cutting-edge technology. In fact, the right blend of equipment and innovative technology can create an unparalleled customer experience, boost player loyalty, and ensure a consistent and secure playing environment.
This shift is especially important as customers become more comfortable using self-service technologies, meaning kiosks are increasingly valuable to casinos and gaming centers. Armed with new features, opportunities for integration, and other advanced capabilities, self-service kiosks are an essential tool to enhance the overall gaming experience while offsetting labor market challenges.
So how can your casino ensure it hits the jackpot and wows customers with the right kiosk technology?
Put self-service kiosks center stage.
Casinos and gaming centers already see enormous value in self-service kiosks to enhance the customer experience and streamline operations, especially as manufacturers continue to pack more capabilities into these machines.
In fact, self-service kiosks are already a key part of casino and gaming center operations, offering:
- Simple and intuitive navigation of wagering opportunities.
- Fully integrated ATM services, Players Club enrollment, check-cashing, ID scanning, bill breaking, and ticket-in, ticket-out (TITO) transactions.
- Ticket redemption services that enable players to cash out multiple slot tickets during a single transaction.
- Personalized loyalty offers or virtual drawings based on individual preferences and transaction histories.
- Faster account management and self-service options.
- Mobile betting that can convert would-be betters during peak times at casinos (e.g., major sports championships and races).
Don’t take chances when choosing a self-service kiosk.
A self-service kiosk can play many different roles in your casino or gaming center, so it can be difficult to choose one model over another. To navigate the complex and evolving world of self-service technology, here are three key factors to prioritize during your search for the right device:
- Functionality
In addition to ensuring the kiosk has all the necessary features to complete transactions and perform the desired functions, don’t overlook the need to integrate with other systems such as loyalty programs, payment processors, and gaming management software. Prioritize kiosks that can seamlessly integrate with your existing systems or be customized to meet your specific needs.
- User Experience
The user experience is critical to the success of a self-service kiosk. A poorly designed or confusing interface can lead to customer frustration and increased support costs for your business. Look for a kiosk with a user-friendly interface that can be customized to fit your specific needs, such as branding the kiosk to match your casino's aesthetic.
- Durability and Maintenance
Self-service kiosks in a casino or gaming center are often subject to heavy use and may be located in high-traffic areas. Look for kiosks with durable materials and construction that can withstand heavy use and are easy to maintain. Additionally, consider the level of support and maintenance included with the kiosk and whether it meets the needs of your business.
Don't gamble on your investment in self-service kiosks!
Casino and gaming center operations are your wheelhouse.
However, when it comes to keeping your self-service kiosks operating at their full potential with high uptime, reliability, and the latest functionality, partnering with an experienced service provider is a wise choice.
In addition to providing advice about the best options for your business needs, a trusted service partner can:
- Supplement your internal team, bringing specialized knowledge of multi-vendor equipment and operating systems.
- Handle everything from remote monitoring and 24/7 technical support to timely onsite repairs and maintenance.
- Diagnose and quickly repair any issues with the kiosks to ensure they remain fully functional and efficient.
- Provide valuable insights and recommendations on how to improve the performance and functionality of kiosks based on usage statistics.
Burroughs is a sure bet for comprehensive service.
When selecting a trusted service partner, it’s difficult to beat Burroughs’ 136 years of experience and innovation in payment and transaction technology. Not only has Burroughs developed long-standing relationships with the original equipment manufacturers (OEMs) that design and build self-service kiosks, but we have also built a deep bench of experts with the industry experience needed to ensure your business has the objective, well-informed advice to maximize tech investments.
Want to learn more about what the latest self-service technology can do for your customer experience and business? Click the link below to set up a personalized meeting with us today:
